etonic - first one there

The elation of finishing your first marathon. The excitement of taking a minute off your P.R. Whatever "First" means for you, Etonic explores the uncharted terrain and technology you need to get there.

In 1876, the man who inspired the Etonic name, Charles A. Eaton, opened his first shoe factory in Brockton, MA.

By the 1970s, the Eaton Company recognized an opportunity in the running shoe category, and it soon became one of the most trusted and respected brands among diehard runners.

Today, Etonic shares the same passion for sports, commitment to cutting- edge technology and design that Charles A. Eaton founded more than 130 years ago.